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Formic

Robot type
Industrial Automation
Location
RichmondVirginiaUSA
Job type
Commercial Operations
Posted
Jul 17, 2026
Salary
$110,000–$145,000 a year
Full-time

Automation Sales Manager

Job description

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

Job responsibilities

  • Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
  • Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
  • Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
  • Develop tailored automation solutions in partnership with Solutions and Engineering teams
  • Advance opportunities through the full sales cycle from prospecting to contract execution
  • Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
  • Represent Formic at industry events and trade shows to expand regional market presence
  • Maintain accurate CRM data, pipeline visibility, and forecast accuracy

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