Growth Marketing Lead, Form Now

Job description

Job responsibilities

• Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
• Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
• Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
• Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
• Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
• Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
• Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

Job requirements

• 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
• A track record of taking on projects solo, from concept through execution, and knowing how you measured success
• Comfortable being customer-facing when the job calls for it
• Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
• Have run or set up events independently
• Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
• High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
• Use AI tools fluently in your daily work, held to the same quality bar as your own