Growth Marketing Manager, Web Experience (R6101)

Job description

Job responsibilities

• Own UX and content journeys across Shield AI for key audiences, including customers, partners, policymakers, recruits, media, and industry stakeholders.
• Maintain, update, and improve existing website pages to ensure content accuracy, strong UX, and alignment with business priorities.
• Build new web pages and digital experiences in partnership with our web agency and internal stakeholders.
• Translate campaign, product, recruiting, and communications goals into clear, effective web experiences.
• Use WordPress to create, edit, QA, and publish website content.
• Partner with Product Marketing, Communications, Creative, Recruiting, and business stakeholders to develop web content and page structures.
• Apply strong UX judgment to improve navigation, page flow, content hierarchy, conversion paths, and audience engagement.
• Use AI-enabled design and development workflows to accelerate ideation, prototyping, page production, and content refinement.

Job requirements

• 4+ years of experience in web experience, digital experience, web production, UX/content strategy, or a related field.
• Basic understanding of HTML, CSS, design systems, or front-end development workflows.
• Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
• Comfort working with AI-enabled tools for design, content, prototyping, development, or workflow acceleration.
• Hands-on experience managing and publishing content in WordPress or a comparable CMS.
• Strong UX judgment with the ability to structure clear, intuitive digital journeys for multiple audience personas.
• Experience building, maintaining, and improving website pages in partnership with designers, developers, agencies, and internal stakeholders.
• Strong understanding of web content best practices, page hierarchy, SEO fundamentals, accessibility, and conversion optimization.