GTM Engineer

Job description

Job responsibilities

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
• Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution