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AeroVironment

Robot type
Drone · Defense
Location
AlbuquerqueNew MexicoUSA
Job type
Marketing
Posted
Sep 9, 2026
Salary
$126,500–$192,750 a year
Full-time

Principal Product Marketing Manager

Job description

AV's Layered Defense/C-UAS portfolio is most consequential product lines in defense technology, with combat-proven systems fielded by the U.S. and allied forces. This role is its dedicated product marketing owner.

You will own positioning, messaging, launch execution, and sales enablement for the franchise end to end, reporting directly to the VP of Marketing & Communications. This is a senior individual contributor role with real decision rights and a single-owner accountability model: one portfolio, one owner, direct executive visibility.

The mandate is to bring software-industry product marketing discipline to a defense technology franchise whose buyers are program offices, primes, and…

Job requirements

  • 12-15 years total civilian work experience
  • 8+ years in product marketing with meaningful time in both enterprise software or hardware-software product marketing and defense, aerospace, or dual-use technology.
  • Demonstrated ownership of a product line or portfolio at $100M+ revenue scale.
  • Fluency in DoD acquisition dynamics: program of record lifecycles, POM cycles, primes vs. non-traditional entrants, FMS/DCS mechanics.
  • Demonstrable positioning craft: you can show a positioning document, launch plan, campaign plan, and enablement asset you built that moved a measurable number.
  • Ability to operate within export control, classification, and public-release constraints without diluting message strength.
  • Self-directed operator: you run a portfolio with executive-level accountability and minimal day-to-day direction.
  • Proven ability to earn the trust of technical and program stakeholders and operate inside a business unit's rhythm, functioning as a partner to the business rather than a service function to it.
Apply on AeroVironment websiteSave

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