Senior Director, Downstream Marketing - Hugo Product Management & US Region Marketing

Job description

Job responsibilities

• Directs the development of global market requirements, positioning, value propositions, messaging, and downstream product strategy for the Hugo system.
• Leads global Hugo product management across the product lifecycle, including worldwide customer and market research, competitive analysis, segmentation, portfolio and lifecycle planning, product launches, and…
• Represents customer and market needs from regions worldwide in global product planning and works closely with product development, engineering, operations, clinical, regulatory, quality, service, sales, and other…
• Partners with regional marketing teams and the RLM market development leader to incorporate regional insights into global Hugo product strategy and align global launch priorities, product messaging, and commercial…
• Directs the U.S. Region Marketing team and sets priorities, plans, and measures for Hugo marketing and market development, aligning execution with business objectives and relevant global strategy.
• Leads U.S. launch planning and execution for Hugo, coordinating cross-functional readiness, positioning and messaging, field and customer engagement, and post-launch evaluation.
• Sets Hugo congress strategy for the United States, including priorities, objectives, planning, cross-functional coordination, customer engagement, and assessment of outcomes.
• Directs U.S. customer engagement and market development initiatives that build awareness, support appropriate adoption, address unmet needs, and strengthen relationships with clinicians, health systems, key opinion…

Job requirements

• Bachelor’s degree with at least 15 years (13+ with a graduate degree) of relevant experience in downstream marketing, market development or similar with experience in the medical device space and 10+ years of people,…
• Bachelor’s Degree in Marketing, Business, R&D or similar, MBA preferred
• 5+ Years of Director / Senior Director level experience
• Track record of driving results in downstream marketing capacities
• Demonstrated achievement of business goals
• Demonstrated ability to learn technical information and apply technical concepts
• Demonstrated ability to lead and work effectively in a matrix organization
• High level of financial acumen, forecasting and budget management