AI · October 20, 2026 · 1 min
Grok Bot plugs into Clay to build sales and outreach workflows
xAI’s guide shows how to add the Clay connector in Grok Bot and have the Bot build go-to-market workflows on request.
xAI published a guide to using Grok Bot with Clay, the data enrichment platform sales teams use to build prospect lists. Setup runs through Connect apps in Grok Bot: search for Clay, install it, sign in and choose the right workspace.
From there you describe what you want and ask the Bot to build the workflow in Clay. The guide suggests also connecting Gmail, Slack, Granola and Notion for end-to-end plays, such as drafting emails, posting channel updates and turning meetings into next steps.