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Formic

Robot type
Industrial Automation
Location
San FranciscoCaliforniaUSA
Job type
Commercial Operations
Posted
Sep 11, 2026
Salary
$90,000–$160,000 a year
Full-time

Growth Marketing Engineer

Job description

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

Job responsibilities

  • Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
  • Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
  • Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
  • Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
  • Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
  • Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
  • Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
  • Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution

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