Head of Marketing - Oakland, CA

Job description

Job responsibilities

• Own Formic's marketing strategy and how we show up in the market.
• Develop and continually sharpen our positioning, messaging, and story.
• Translate Formic's technology, business model, and customer value proposition into messaging that resonates with manufacturers and their economic buyers.
• Own content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, product marketing, and other channels that build awareness and demand.
• Develop differentiated messaging across industries, use cases, personas, and stages of the buying journey.
• Turn customer outcomes, deployments, product capabilities, and what we're learning in the field into compelling content.
• Build Formic's brand within manufacturing while ensuring our marketing investments support clear commercial objectives.
• Own the creation of qualified pipeline across Marketing, lead generation, SDR/outbound, ABM, events, paid, organic, partnerships, and emerging channels.

Job requirements

• Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets with long sales cycles and multiple decision-makers.
• Experience directly building or leading SDR organizations, including account-based and territory-based outbound strategies.
• Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities.