Industry Marketing Manager

Job description

Job responsibilities

• Own and carry sourced and influenced pipeline targets for your vertical, driving your go-to-market pod across Sales, BDRs, and pre-sales.
• Own messaging, positioning, campaigns, and content for your vertical, end to end.
• Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires.
• Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time.
• Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer.
• Use AI to produce, test, and iterate on assets and campaigns at higher volume.

Job requirements

• 5-7+ years of experience in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks.
• Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast.
• Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team.
• Comfortable using AI in your workflow, or eager to, with curiosity about where it helps.
• Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise.
• Low ego, high accountability: you would rather learn what works than be right.