Senior Product Marketing Manager

Job description

Job responsibilities

• Influence and evolve Tulip's platform narrative alongside the product marketing team: the positioning, messaging and proof points that revenue marketing and the industry marketers adapt for their campaigns and segments
• Build and run a voice of the customer practice with product and customer success: customer conversations, site visits with sales, win and loss reviews, customer advisory boards and synthesis of sales calls, and turn…
• Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product in support of them
• Run product launches as narrative moments that connect each new capability back to the problems customers are trying to solve
• Build enablement the field actually uses, and run a feedback loop from live deals back into messaging and product
• Use market, competitive and customer signal to form a point of view on where Tulip wins, and bring it into product and go to market decisions

Job requirements

• You are a storyteller first. You can demo the product and tell the story of what it changes for a customer as well as anyone in the company, and you know that sharp positioning is about the outcome, not the feature.
• You understand manufacturing or another regulated industry, or you have proven you can learn one by going to the people who do the work: customer conversations, site visits, win and loss reviews, customer advisory…
• You think and write with precision and specificity, and you are accountable commercially. You can point to a win rate or a campaign result that moved because of a positioning call you made.
• AI is already part of how you work, and you know it is a starting point for customer insight, not a substitute for talking to customers, sales and the customer team.
• 5-7+ years of product marketing experience, with a track record of shaping how a complex B2B product is positioned, sold and understood in the market
• Understanding of manufacturing or a regulated industry, gained either by working in one or by building a real voice of the customer practice in an industry you did not come from: direct customer conversations, on site…
• The ability to turn a complex B2B enterprise platform into positioning that lands with operational buyers in terms of the outcomes they care about, with examples where that positioning had a measurable effect on win…
• Demonstrated AI fluency in your own workflow, and just as importantly, a demonstrated ability to build strong cross functional relationships that deepen your understanding of the customer and give credibility to the…