Marketing Manager

Job description

Job responsibilities

• Partner with the VP of Strategy and MarComms to plan, develop, and execute integrated marketing campaigns that drive awareness and demand for BRINC products
• Own campaign execution end-to-end — from creative briefs and asset development to deployment, tracking, and optimization
• Develop customer-win materials: case studies, win announcements, testimonials, and proof-point content that showcase BRINC's impact in the field
• Support product launches with go-to-market coordination, messaging development, and marketing collateral
• Create and manage marketing assets across channels including web, email, events, paid, and social
• Collaborate with sales, product, and customer success teams to ensure marketing is tightly aligned with pipeline priorities and product direction
• Track and report on campaign performance; use data to identify what's working and iterate accordingly
• Manage external agency and vendor relationships as needed

Job requirements

• 5+ years of experience in B2B marketing, with a track record of running campaigns that produce measurable results
• Versatile skill set spanning content, digital, demand generation, and product marketing — you don't pigeonhole yourself
• Strong project management skills: you can run multiple workstreams simultaneously and keep things moving without close oversight
• Excellent written communication skills; you can translate complex or technical topics into clear, compelling stories for a variety of audiences
• Data-driven approach to marketing — you track performance, draw conclusions, and adjust
• Comfort with ambiguity and a fast-moving startup environment; you figure things out
• Experience marketing hardware, enterprise software, or defense/public safety technology
• Familiarity with the public safety or law enforcement landscape