Product Marketing Lead

Job description

Job responsibilities

• Set the positioning for every Hadrian offering: what we call it, who it’s for, and why it beats the alternatives.
• Translate technical differentiation into mission impact. Write the copy and make the media that show what our offerings do and why they matter.
• Equip every team that carries Hadrian's story with the narratives, competitive positioning, and product demos they need. Run win/loss reviews with Sales and share what you learn with Product to sharpen the story.
• Build the product marketing team: hire the specialists who join you, and develop a bench of design, video, and writing contractors you can call on.

Job requirements

• You've defined positioning and go to market for technically complex products. For most people that means 8+ years, but we care more about what you've owned than how long you've been doing it.
• You use AI every day to move faster on research, writing, design, and production. Be ready to walk us through a workflow you rebuilt with AI and what it changed.
• High agency builder. You've been first or early in a function, found what was missing, and built it without waiting for a brief. You have a portfolio of work you personally made and can tell us which parts were yours.
• Driven by the mission and the tempo. Rebuilding the industrial base matters to you, and you care about shipping at the pace our customers and teams need.