Senior Manager, Marketing Programs

Job description

Job responsibilities

• Strategic Planning and Execution: Partner closely with the VP of Marketing to keep the department aligned on top strategic priorities, support creation of planning artifacts, stakeholder presentations, and coordinate…
• Design & Run the Marketing Operating Cadence: Own the quarterly and annual planning process, OKR tracking, budget allocation, and operational reviews.
• Team Leadership and Development: Direct and guide the work of marketing team members, establish priorities and performance expectations, provide coaching and feedback, and support talent development and performance…
• Orchestrate Complex, Cross-Functional Programs: Lead and program-manage major cross-functional initiatives that engage multiple marketing functions (e.g., flagship events, multi-touch product launches, integrated GTM…
• Cross-Functional Alignment: Partner with Marketing, Sales, Product, and other business leaders to align program priorities, messaging, timelines, and resources with company and go-to-market objectives.
• Scale Marketing Operations & Infrastructure: Continually optimize operating processes, documentation, SLAs, and intake systems to improve execution velocity and consistency across a scaling team.
• Resource and Budget Management: Oversee program resources, budgets, and external partners, prioritizing investments and balancing competing needs to achieve business objectives.
• Performance Measurement: Establish program goals and performance metrics, evaluate results, and communicate outcomes, risks, and recommendations to stakeholders and leadership.

Job requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 8+ years of experience in marketing, integrated marketing programs, demand generation, or a related discipline, preferably in a B2B technology or high-growth environment.
• Experience leading and developing teams, including setting priorities, providing performance feedback, and supporting employee development.
• Demonstrated ability to lead complex, cross-functional programs spanning multiple marketing disciplines or areas of expertise.
• Strong understanding of integrated marketing, brand positioning, demand generation, market research, and go-to-market strategy.
• Experience managing budgets, allocating resources, and overseeing agency or vendor relationships.
• Ability to establish program objectives and performance metrics, interpret results, and translate insights into actionable business recommendations.
• Strong project and operational management skills, with the ability to balance strategic priorities and execution across multiple initiatives.