Senior Staff Product Marketing Manager - Atlas

Job description

Job responsibilities

• Own the strategy and execution of Atlas announcements, developing go-to-market plans, and partnering with stakeholders across product management, engineering, sales, and more.
• Become the subject matter expert on Atlas hardware and applications and understand positioning its capabilities to the needs of our customers and market.
• Shape the storytelling around the journey of Atlas from the development phase into the real world, highlighting our advanced AI and software development.
• Create messaging and product positioning for Atlas for target personas
• Plan and develop content to support each stage of the buyer’s journey, including sales collateral and presentations, videos, case studies, webinars, blogs, whitepapers, and more.

Job requirements

• Minimum 8 years of experience in marketing or product management
• Demonstrated ability to execute high-level launches and campaigns
• Great storyteller and writer who can turn industry and product complexity into clear and engaging positioning and narrative
• Highly organized and self-directed individual
• Experience working with customers in manufacturing, materials handling, and more is a plus
• Proficiency with design tools such as InDesign, Photoshop, or Canva is a plus
• Experience with building new product categories is also a plus.