Senior/Staff Social Media Specialist

Job description

Job responsibilities

• Help manage the social media presence and activities for Vast
• Work with the broader Marketing, Communications, and Design team to translate our programs, milestones, and messaging to our social platforms, ensuring our social strategy ladders up to and supports our business goals
• Advise internal business partners on effective use of social media, including paid and organic campaign strategy and design, content creation, execution, targeting to specific audiences/regions, and success measurement
• Assist with day-to-day social activities (writing copy, coordinating assets, monitoring audience engagement, setting up paid opportunities), aligning closely Marketing and Brand team and other internal stakeholders
• Work closely with senior leaders to develop and advise on LinkedIn presence and strategy, including editorial calendar management, execution, and analytics reporting
• Aggregate analytics and reporting activities on a weekly and/or monthly basis for organic social media activities across all channels
• Obtain necessary reviews and approvals for social media content to ensure regulatory and internal compliance
• Manage social media content calendars

Job requirements

• 5-7 years of social media experience, specifically in creating socially native content
• Experience maintaining and growing social audiences across multiple platforms
• Creative and strategic thinker with high attention to detail, and process management skills
• Well-versed in current and emerging social platforms
• Experience conceptualizing and presenting big ideas and new formats
• An eye for visual design and the ability to capture and curate best-in-class social content
• Strong writing and editorial skills
• Experience using social media tools