Social Media Manager

Job description

Job responsibilities

• Run Genesis's social channels, starting with X and extending to LinkedIn, YouTube, and other platforms, owning the publishing calendar and adapting material to each audience.
• Capture and edit short videos from the lab and field, or direct the shoot and edit, planning footage with engineers so viewers can see the task and understand the result.
• Turn research and model-training work into technical threads built around a specific finding, evaluation choice, hardware constraint, or lesson from a failed attempt.
• Spend time in engineering reviews and with founders each week to capture work at the source and develop founder-led posts that preserve individual voices and technical judgment.
• Engage researchers and the Genesis World open-source community through substantive replies and questions, crediting contributors and routing technical questions to the right people.
• Coordinate launch-day publishing with product marketing, support employee voices, and prepare assets that make accurate sharing easy.
• Review robot footage and captions for platform, operating conditions, autonomy, playback speed, and edits that affect interpretation, confirming customer approval and data-rights review for customer material.
• Measure reach and meaningful engagement among researchers, engineers, and target candidates, using audience quality and results to improve the next week's work.