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Intuitive

Robot type
Surgical and Medical
Location
ChicagoIllinoisUSA
Job type
Marketing
Posted
Oct 22, 2026
Full-time

Sr. Marketing Manager, Outreach

Job description

Primary Function of Position The Sr. Marketing Manager, Outreach serves as the dedicated field-based marketing leader responsible for accelerating da Vinci procedure growth within an assigned region. Working in close partnership with Sales leadership and key customer stakeholders, this role develops and executes localized market development strategies that activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery.

Acting as the primary marketing partner for the region, this individual translates national marketing strategy into localized execution that drives customer activation and measurable business growth by:

Job responsibilities

  • Primary outreach liaison for the assigned region, ensuring alignment between Marketing, Sales, and customer stakeholders to deliver consistent execution and accelerate commercial growth.
  • Develop and execute annual regional market development plans that align commercial priorities, customer activation strategies, and marketing resources to drive measurable procedure growth.
  • Serve as the dedicated field-based marketing partner for an assigned region, providing strategic market development support across priority health systems and hospitals.
  • Partner with Sales leadership to analyze market opportunities, prioritize hospitals and surgeons, and develop localized strategies that accelerate procedure adoption and customer growth.
  • Collaborate with Sales leadership to prioritize accounts and execute targeted market development initiatives aligned with regional business objectives.
  • Translate national marketing strategies into localized execution plans that drive customer activation and measurable business impact.
  • Maintain a strong field presence through regular engagement with customers and key stakeholders across the assigned region.
  • Lead execution of referring physician education events and other market development initiatives that strengthen referral generation and customer engagement.

Job requirements

  • Bachelor's degree in Marketing, Healthcare Administration, Business, or related field required; Master's degree preferred.
  • 8+ years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience.
  • Demonstrated success building relationships with hospitals, physicians, and healthcare executives.
  • Experience developing and executing regional growth strategies.
  • Experience partnering cross-functionally with Sales, Marketing, and Clinical teams.
  • Strong understanding of healthcare provider engagement and referral development.
  • Ability to analyze market data and translate insights into actionable strategies.
  • Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.

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