Starlink Omnichannel Marketing Manager, Regional/International

Job description

Job responsibilities

• Own regional omnichannel plan: priority markets, retail and distributor partners, assisted-selling coverage, and the campaign calendar
• Define regional framework for display, point of sale, and merchandising standards, and execute marketing campaigns to amplify revenue and subscriber growth
• Source, qualify, and onboard display fixture vendors in region to build displays against brand standards
• Design and run merchandising and compliance audits for planogram adherence, display quality, POS placement, promo compliance, and brand standards, with scorecards and photo evidence that can be compared across markets
• Run point on retail marketing opportunities in partnership with regional business development leads and internal stakeholders
• Design and execute digital marketing campaigns with retail media networks and negotiate in-kind marketing opportunities.
• Manage the regional budget across campaigns, displays, market development/partner funds, vendor field work, and 3PL, and explain variances
• Report compliance, reset completion, in-store activation rates, and more on a regular cadence

Job requirements

• Bachelor’s degree
• 6+ years in channel, trade, retail, or omnichannel marketing, with ownership of international marketing programs
• Bachelor’s degree in communications, marketing, journalism, business, economics, or a related field
• Experience working with retailers, distributors, and/or relevant partners
• Working knowledge of planograms, POS, retail compliance, and demo programs
• Ability to travel internationally
• Direct experience in global regions (Europe, Middle East, Africa, and/or LATAM)
• Experience working in consumer electronics, networking connectivity, or a similar category