Lifecycle & Loyalty Manager

Job description

Job responsibilities

• Own the programs that turn interest into a booked first session, across email, SMS, in-app, and web surfaces.
• Build and optimize onboarding and first-booking journeys for new guests, including partner-sourced audiences.
• Reduce time to first session and lift first-booking rate as primary metrics.
• Partner with Product Marketing on offer structure, packages, and promotional mechanics.
• Own post-session and rebooking journeys that convert a first session into a routine.
• Design the sequences that establish weekly cadence and set expectations for compounding benefit.
• Build lapsed and win-back programs with clear triggers and clear exit criteria.
• Own the metrics that matter here: second-session rate, 30 and 90 day repeat rate, and sessions per member per month.

Job requirements

• A lifecycle operator who thinks in journeys and cohorts, not one-off sends.
• Comfortable owning a number and reporting on it honestly.
• Rigorous about data, targeting, and QA, with a strong instinct for copy and offer.
• Able to move from strategy to build to read without waiting for a handoff.
• Collaborative across Content, Product Marketing, Analytics, Revenue, and partner teams.
• Energized by building a system from the early innings rather than inheriting a finished one.
• 4+ years in lifecycle, CRM, retention, or growth marketing, ideally in consumer subscription, fitness, hospitality, or multi-location retail.
• Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers. You build in the tool yourself.