In the 20th century, RadioShack was as ubiquitous as Blockbuster Video, with seemingly every town having its own location. However, the 21st century hasn’t been as kind to the iconic brick-and-mortar electronics retailer.

In 2015, RadioShack filed for bankruptcy, leading to the sale of its assets and brand in pieces. Eventually, the Unicomer Group from El Salvador, one of the largest franchisees of the brand in Central America, acquired RadioShack.

Now, under new leadership, RadioShack is working to revive its reputation by offering a range of consumer electronics. The company made a soft launch last August and showcased its vision at CES in Las Vegas, demonstrating that RadioShack aims not just to be a nostalgia-filled relic but also a player in the future of electronics.

Since its return, primarily selling through Amazon and Walmart, RadioShack has achieved some success with Bluetooth speakers, which have emerged as their top sellers. They also continue to offer the batteries, cables, and components that originally defined the brand. Looking ahead, the company intends to expand its offerings, including more toys and popular gift items, such as the turntables they currently sell.

RadioShack is not aiming to compete with high-end brands like Sony or JBL. “We’re not looking to go head-to-head with them,” a company representative stated. Instead, they view their products as solidly middle-market — neither low-budget nor premium.

The company’s goal is to expand its product line and ultimately regain the trust of American consumers as a reliable destination for dependable electronics. They hope to become a household name once again, reminiscent of its past prominence, where it was as common as Blockbuster Video in neighborhoods across the country.

As part of this nostalgic revival, take a moment to watch this classic RadioShack commercial from 1984 featuring their iconic robotic arm, the Armatron, which highlights the brand’s inventive spirit that once captivated tech enthusiasts.

What’s next? We’ll be keeping an eye on whether Blockbuster can make a serious move back into the streaming landscape.