Automotive GTM

Job description

Job responsibilities

• Develop and maintain a deep understanding of the automotive ecosystem, including OEM programs, Tier 1 and Tier 2 supplier dynamics, emerging technology trends, and the competitive landscape for automotive technologies
• Conduct ongoing competitive analysis to track competitors' positioning, product capabilities, go-to-market strategies, and customer wins to translating findings into actionable insights for Sales and Product teams
• Define and own segment-level messaging and positioning for the automotive vertical, ensuring differentiation is clear and consistent across all customer touchpoints
• Build and execute vertical marketing programs including thought leadership content, industry event strategy, account-based marketing campaigns, and customer case studies
• Partner with Business Development and Sales to equip the team with materials such as battle cards, solution briefs, presentation decks, and objection-handling guides
• Engage directly with automotive customers and prospects to gather market intelligence and validate messaging
• Track key industry forums, standards bodies, and publications to ensure Applied Intuition remains at the forefront of automotive industry discourse
• Contribute to pipeline and revenue goals by supporting demand generation activities tailored to automotive buyers

Job requirements

• 4+ years of experience at an automotive OEM, Tier 1 supplier, or automotive technology company
• Bachelors Degree in Engineering
• Strong command of the automotive development lifecycle and an understanding of how software tools and platforms are evaluated and adopted
• Demonstrated ability to translate complex technical capabilities into clear, differentiated positioning for technical and executive audiences
• Experience conducting rigorous competitive analysis and synthesizing insights into actionable recommendations